CLRA is excited to share the launch of our newest social media campaign this week, which is dedicated to showcasing career, education, and training opportunities in the skilled trades for groups that are statistically underrepresented in the construction industry. This includes women, newcomers to Canada, Indigenous peoples, veterans, and those with disabilities.
Our goal with this campaign is to challenge misconceptions and remove barriers that have traditionally prevented diverse individuals from exploring and excelling in the trades. By featuring success stories, providing targeted, valuable resources, and sharing available supports, we aim to make the trades more accessible and attractive to a broader audience. Given Alberta’s unprecedented population growth and the continual labour shortage, the need to advocate for trades careers has never been greater.
The campaign will primarily run on X (formerly Twitter), LinkedIn, and Instagram. We invite you to explore our new web page and follow our social media channels for weekly updates. We also encourage you to share our posts to help us reach a wider audience.
CLRA believes that by fostering a diverse, inclusive, and equitable environment, the skilled trades can benefit from a richer pool of talent and fresh perspectives. This campaign is not just about filling jobs; it’s about building a future where all Albertans have the opportunity to thrive and contribute to industries that are crucial to our communities. Today’s new workforce is laying the foundation for our province’s prosperous future. Help us spread the word that the trades are for everyone.
